Privacy policy

Last updated: March 10, 2025

This Privacy Policy describes how Muudstore (“the site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or use our services or make a purchase from muudstore.com (“the site”) or otherwise communicate with us regarding the website (collectively referred to as “the services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the services, whether you are a customer, a site visitor, or any other person whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the website, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the services, we collect and have collected personal information about you over the past 12 months from various sources as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the services, comply with applicable legal obligations, enforce any applicable service terms, and to protect or defend the services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our website and use our services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Contact Information, including your name, address, phone number, and email address.
Order Information, including your name, billing and shipping addresses, payment confirmation, email address, and phone number.
Account Information, including your username, password, security questions, and other credentials used for account security.
Customer Support Information, including the content of communications you send to us, such as messages via the services.

Some features of the services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect About Your Use

We may also automatically collect certain information about your interaction with the services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our website and your account, including device information, browser data, network connection data, your IP address, and other details about your interactions with the services.

Information We Collect from Third Parties

We may also collect information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

Companies supporting our site and services, such as Shopify.
Our payment processors, who collect payment data (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide the products or services you requested, in accordance with our contract with you.
When you visit our website, open or click on emails we send, or interact with our services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

All information we receive from third parties is processed in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide the services to you to fulfill our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate any returns and exchanges, and other related account functions.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for this processing is our legitimate interest in selling our products, in accordance with Art. 6(1)(f) GDPR.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend you do not share your username, password, or other access credentials with anyone. If you believe your account has been compromised, contact us immediately. If you reside in the EEA, this processing is based on our legitimate interest in keeping our website secure for you and other customers in accordance with Art. 6(1)(f) GDPR.
Communication and Service Improvement. We use your personal information to provide you with customer support and to improve our services. This is in our legitimate interest to be responsive to you, deliver effective services, and maintain our business relationship with you in accordance with Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our website. For specific information about the cookies used in connection with operating our store on Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to enhance and improve our website and services (including to remember your actions and preferences), to conduct analytics, and better understand user interaction with the services (based on our legitimate interest in managing, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertising on our website and other websites.

Most browsers accept cookies by default, but you can choose to remove or reject cookies through your browser settings. Note that removing or blocking cookies may negatively affect your user experience and cause some services, features, or functionality to operate improperly or become unavailable. In addition, blocking cookies may not completely prevent the methods we use to share information with third parties such as our advertising partners.

Note that although your browser may allow you to send a “DO NOT TRACK” signal, like many other websites, our site is not configured to respond to such signals. For more information about “DO NOT TRACK” signals, visit http://www.allaboutdnt.com/.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for purposes related to contract fulfillment, legitimate interests, and other reasons in accordance with this Privacy Policy. These circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct us to disclose certain information to third parties, such as to ship you products or via social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, under our legitimate interest in operating a successful business.
In connection with a business transaction, such as a merger or bankruptcy, to comply with any legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable service terms, and to protect or defend the services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal and sensitive personal information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Category	Categories of Recipients
Identifiers, such as primary contact details and certain order and account information Categories of personal information listed in the California Customer Records Act, such as primary contact and certain order/account information Commercial information, such as order details, shopping information, and customer support data Internet or other similar network activity, such as usage data Geolocation data, such as IP address-based or technical location data	Vendors and third parties providing services on our behalf (e.g., ISPs, payment processors, fulfillment partners, customer support partners, data analytics providers) Business and marketing partners Affiliates

Third-Party Websites and Links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies and other terms and conditions. We do not guarantee and are not responsible for those websites’ privacy or security practices, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public areas, including social media platforms, may be viewed by others without restriction on use by us or any third party. Our inclusion of such links does not imply endorsement of the content, owners, or operators of such platforms unless stated otherwise on our services.

Children’s Data

The services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information about individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you transmit to us may not be secure in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and we may decline your request as permitted by law.

Right to Access: You may have the right to request access to personal information we hold about you, including details about how we use and share your information.
Right to Deletion: You may have the right to request that we delete personal information we hold about you.
Right to Correction: You may have the right to request that we correct inaccurate personal information we hold about you.
Right to Data Portability: You may have the right to receive a copy of your personal information and to request that we transfer it to a third party, under certain conditions and with some exceptions.
Right to Opt-Out of Sale or Sharing or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of processing your personal information for purposes considered “targeted advertising” under data protection laws. Note that if you visit our website with the Global Privacy Control opt-out signal enabled, we will treat this as a request to opt out of “sales” or “sharing” for the device and browser used to visit the website, as applicable.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal information.
Withdrawal of Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you marketing emails, and you can opt out at any time using the unsubscribe link in our emails. If you opt out, we may still send you non-marketing emails, such as those related to your account or orders.

You may exercise any of these rights where indicated on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of your rights. We may need to collect information from you to verify your identity (such as your email address or account information) before we can respond substantively to your request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before we accept such a request, the agent must provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us again using the contact details provided below, or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the relevant supervisory data protection authorities here.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in. Your personal information is also processed by staff, third-party service providers, and partners in those countries.

If we transfer your personal information out of Europe, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this policy, or if you would like to exercise any of the rights available to you, please call or email us at info@muudstore.com or contact us at Jupitervej 10, Ikast, 7430, DK.

For purposes of applicable data protection laws, unless otherwise expressly stated, we are the data controller of your personal information.

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